Sample Fundraising Email

Here are suggestions for the email that new or past riders can send to potential donors. Use this as you wish, make changes and edit it. Make your email as personal as you can. Give people an idea of why you’re excited about doing this fundraising ride to benefit a local organization. Let them know you’re making a serious effort to train for the ride. Make sure the information about how to donate, EITHER BY CHECK OR ONLINE, is very clear and stands out.

Past riders can use the email they used before, with some updates. After you register, the Club will send you a list of your past donors. Contact them first, they’re very likely to support you again this year. Thank your past donors for their donation of $xx. Tell them about your last ride and why you decided to ride again this year. Make sure the instructions about how to donate are clear and that you mention the option of donating by check. (Donating by check saves the Club the internet processing fee.)


Dear

On June 25th, I’ll be participating for the first time (or again) in the Going the Distance Ride to benefit the Boys & Girls Club of Brattleboro. I’ll be cycling a 100 mile loop through the Connecticut River Valley from Brattleboro to Northampton and back. I’ve begun my training for this ambitious Ride and hope we have good weather!

I’m excited to be doing this fundraising Ride in support of an important organization for the youth of our community. The Club has over 1,100 members who make more than 800 visits a week to its three sites in Brattleboro, Bellows Falls, and the Westgate Apartment Complex. The Club is a safe place for youth to be with their friends, play basketball and board games, skateboard and do various other sports and physical activities. Members can also take part in 15 afterschool programs that include help with homework, music and knitting lessons, bike maintenance and cooking, and that help youth navigate through adolescence. The Club provides daily afterschool snacks and free dinners for youth 6 nights a week, often serving over 200 dinners per week.

Club mentoring programs are definitely paying off: Regular attending Club members have had a 99% high school graduation rate and a 0% pregnancy rate for the past 8 years.

My goal is to raise $1,000 for the Boys & Girls Club. Please support my effort with a generous tax-deductible donation of $25 or more. You can easily donate by writing a check to the Boys & Girls Club of Brattleboro, with my name in the memo line, and mailing it to: Boys & Girls Club, 17 Flat St., Brattleboro, VT 05301. Or, you can donate online at: (here you should insert the link to your personal FirstGiving page). It’s simple, fast and totally secure. You can choose to cover the small processing fee charged by FirstGiving so that your entire donation goes to the Club, saving the Club the online processing fee.

The expenses associated with the ride are quite small and are mostly covered by corporate sponsors. That means that over 95% of your donation will go directly to support the Boys & Girls Club’s programs for local youth.

You can get more information about the Club at: http://www.bgcbrattleboro.com/ and click on “About Us” to see three short videos including one about Teen Self-Harm made by the Club’s Keystone Club members.

Thanks for supporting me and the Boys & Girls Club of Brattleboro,

Regards,

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